What really happened at The View??

Picture by CondeNast - condenast.com 

Picture by CondeNast – condenast.com 

Occasionally I get good hollywood scoop directly from a hollywood star themselves. This week I got a little report I thought I would share on what really happened behind the scenes at The View (my hollywood star will go unnamed but works in daytime TV). You probably heard The View decided to clean house and get rid of Jenny McCarthy, Sherri Shepard, and announced Executive Producer Bill Geddie wouldn’t be back either. 

TMZ has reported that The View wants to bring back Rosie O’Donnell…the show hasn’t seen the huge ratings spike since Rosie and Elisabeth Hasselbeck had their fight. But my source says there are two alleged other reasons behind the firings…

First Barbara Walters wants to be missed. Even tho Barbara has retired she’s still wants the spot light and doesn’t ever want the show to be as successful as when she was on. Walters loves viewers emails of ‘Bring back Barbara’ and since she left a couple of weeks ago there haven’t been too many…this shake up should help with that. 

And…viewers couldn’t stand Jenny McCarthy. Not only could they not stand her but after a recent focus group female viewers also described Jenny as a woman they wouldn’t trust around their husbands, not good for ratings. 

Internet bloggers tell the story of Sherri Shepherd getting the boot. Sherri appeared to be overbearing with viewers and allegedly there are more damaging details that are supposed to emerge from her divorce, producers wanted to do early damage control before shit really hit the fan. 

Email me anytime anything, with hollywood scandal too:) sarah@heyfrase.com 

XO, Frase 

 

 

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